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The Best Tools for Building Your Online Business
Need inspiration to upgrade your tech stack with new marketing tools? This page is here to inspire you!
Check out the toolsRecommendations
from Chris Parker
Hey, it’s Chris Parker, entrepreneur and founder of Parker Media.
From my experience, the tools you use to build your business make all the difference. If you don’t enjoy the platforms or apps you’re working with, the process quickly turns into a struggle.
But when you actually like your tools, everything flows easier and business feels fun again.
That’s why I put together this list of my personal favourites. It took me lots of trial and error over several months to find the right ones, but if you find even one upgrade here that helps you, it’s worth it.
Start exploring!
I use these tools to run my business.
Below, you’ll only find recommendations for platforms I actively use and truly love. Some links may be affiliate links, which means if you sign up or make a purchase through them, I may earn a credit or commission. It doesn’t cost you anything extra - in fact, you’ll often get better pricing or bonuses by using my link.
#1 Tool
Chris's favourite:
Kajabi, the home of my online business
Everything you see on this site runs fully on Kajabi: the website, membership platform, courses, payments, blog, and even the iOS/Android App. My whole automated business is built on Kajabi, so if you like the experience you’re having right now, you’re going to love it.
Normally, Kajabi offers a 14-day free trial, but if you sign up through my link, you’ll get 30 days completely free:
Try for free →Essential tools
for Starting or Refreshing Your Business
In the sections below, you’ll find tools I personally use - organized by topic. They’ll help you get started faster and keep things simple instead of overcomplicating them.
Building Your Email List:
If you don’t have an email list, you don’t really have an online business. Your list is what gives you a stable foundation for growth - it’s how you turn casual visitors into paying customers fast and how you stay connected with your existing clients. But the platform you choose to build your list on makes all the difference.
Kit.com
People often ask me how my emails land in the Primary Inbox instead of Promotions (or worse - Spam). My secret weapon: Kit.com. I’ve been a happy customer for over 8 years and it’s still the simplest and most reliable email platform I’ve ever used.
Kajabi
If you’re looking to build a complete online business empire with courses and memberships, this is hands down the #1 platform right now.
Creating Your Content:
Creating content can either be pure fun or total frustration. For me, the tools below completely transformed the process - not only doubling my productivity, but also making it effortless to delegate workflows to team members.
Descript
If you’re interested in AI-powered video editing where you can create short videos in just minutes (with professional captions) you’ve got to check out Descript.
StreamYard
Our online broadcasts run via StreamYard - a dynamic, interactive, and super fun platform for going LIVE even on multiple channels at once!
Wistia
Wistia is one of the most advanced video players out there, which is packed with smart features. My favourite is the animated video thumbnails that make people want to click.
Automation & AI:
Still handling customer support manually? Chances are there are plenty of areas in your business you don’t even realize could be automated. The tools below help you cut down on repetitive work so you can focus more on the strategic things that actually grow your business.
Intercom
At Parker Media, about 90% of our customer support is handled by AI - fully automated and professionally. Clients get instant replies and our AI assistant not only manages the Live Chat but also responds to emails.
Zapier
For more advanced automations, where your tools need to stay perfectly connected, Zapier is the go-to solution. It lets you integrate all your favourite online tools, keeping your systems running.
Typeform
The days of boring Google Forms are over. If you want your clients to actually enjoy filling out your forms, surveys or applications, Typeform is the tool for you.
Company Formation & Business Growth:
What if your business grows so fast that your current legal solution will be limited? It’s worth thinking BIG from the very beginning because transitioning from one legal entity to another can be complicated, exhausting, and sometimes even impossible. Set yourself up for success and don’t limit your growth.
Xolo.io
If you’re looking for a reliable EU-based company setup where your money is fully secure and your business has a globally recognized (non-offshore) status, an Estonian company might be the right fit for you. Everything can be managed digitally with minimal admin and low operating costs.
Pipedrive
We use Pipedrive to manage internal company processes, lead nurturing, and project workflows. It’s a professional, streamlined CRM system that allows us to move deals forward quickly and instantly see where things slow down.
Recommended
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